The Many Faces of Food Trucks: How Renting a Truck Benefits Your Business

Renting a truck may be a good option for some truckers.

• Food trucks are versatile
• Great for marketing and advertising campaigns
• Creates a personalized experience
• Food trucks are great for test markets
• Useful for expanding business
• Can be used for catering
• Creates brand awareness

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Photo Credit: http://foodtruckr.com/

Editor’s Note: Today we’re excited to bring you a guest post from Mike Kaplenko, the Content and Marketing Director at VendingTrucks.com. Mike’s here today to talk about how food trucks aren’t just for aspiring entrepreneurs and passionate foodies—they can also be a powerful marketing opportunity for restaurant owners and other big brands.

Take it away, Mike!

We’re big believers in the versatility of food trucks over at Vending Trucks, Inc.

When you think of a food truck, you typically think of a hard-working owner/operator dishing out their delicious cuisine on the street or at a festival.

That’s not the only way you can use a food truck, though.

Big businesses and brands have been getting into the food truck scene lately, and it’s not because they’re looking to get into the food service industry.

They’re renting food trucks for marketing and advertising campaigns.

One of our more recent and successful product sampling vehicles was rented by a frozen foods manufacturer for a three-month nationwide tour. The truck was equipped with ovens and freezers so that their brand ambassadors could cook food samples to give away wherever they set up for the day.

This kind of personalized experience allowed customers to form a connection with the brand and give immediate feedback on what they enjoyed about the product and what they didn’t. Everyone was also encouraged to follow the tour on Twitter and Facebook.

Some trucks have had live-streaming or video recording options installed so that the footage created could be used in current or future marketing campaigns. A food truck is a very versatile tool, and we help to maximize its effectiveness.

You don’t have to be a food company to reap the benefits of a product sampling tour, either. The concept lends itself to any type of consumer product or service. If you can demonstrate your value to consumers on a personal level, than you can succeed with a product sampling campaign.

Read the full article here.